Client
Old School
Role
Group Creative Director
Scope
Brand strategy, narrative, client onboarding
The Brief
Reposition Old School from a supporter merch brand into a leisure brand within sport and culture.
The Challenge
Repositioning is harder than launching. Every decision has to honour what made Old School strong while opening the door to what it could become.
“I've helped take Old School from a supporter merch brand into being known as a leisure brand within sport and culture that now holds the NBA, Liverpool FC, Real Madrid, Manchester City, Barcelona, Tottenham, LIV Golf, the Springboks, Orlando Pirates and Kaizer Chiefs.”
Brand Narrative Film
Outcome
10+
Tier-one clients onboarded (NBA, LFC, Real Madrid, City, Barça, Spurs, LIV, Springboks, Pirates, Chiefs)
New
Brand narrative
New
Creative standard
Next Project →
Michelin-Star Brand Films
JAN / 2021–2022